Healthcare on Social: How Science-Based Brands Create Content Without Being Cringe
Cringe usually comes from substance-free imitation: a trend with no point, fear-mongering for clicks, a wall of jargon, or over-promising results you cannot back up. The fix is not to drop the personality, it is to anchor it in something real.
Health Marketing Without the Hype: How to Build Trust
Trust compounds. Every accurate, modest, well-sourced thing you publish makes the next one land a little easier, and a single inflated claim can wipe out years of that goodwill in an afternoon. In a skeptical field, the boldest move is truth. Be the brand that is still standing and still believed when the hype cycle moves on.
How to Write an Email Pitch That Doesn't Get Ghosted
Fun fact: a large majority of journalists delete a pitch on sight if it doesn't fit their beat.