Earned vs. Owned vs. Paid Media: Building the Right Mix
Here is what "just pick one channel" advice always misses: these three are not mutually exclusive, and the lines between them should be blurred when building the right mix. Social media is owned when you post organically, earned when someone shares it, and paid when you boost it. The smart move is to run them in a loop, with each one feeding the next.
How to Build a Crisis Communication Plan Before the Building is Burning
I hate to be the bearer of bad news, but here's the truth: you cannot write calm, clear, on-brand messaging while the building is on fire. The thinking has to happen before tensions rise. A crisis comms plan should not be considered corporate busywork; it's what buys you confidence and clarity at the exact moment you need it.
How to Write an Email Pitch That Doesn't Get Ghosted
Fun fact: a large majority of journalists delete a pitch on sight if it doesn't fit their beat.