Healthcare, Social Media, Comms Strategy Brieanna Autry-Taylor 6/29/26 Healthcare, Social Media, Comms Strategy Brieanna Autry-Taylor 6/29/26

Healthcare on Social: How Science-Based Brands Create Content Without Being Cringe

Cringe usually comes from substance-free imitation: a trend with no point, fear-mongering for clicks, a wall of jargon, or over-promising results you cannot back up. The fix is not to drop the personality, it is to anchor it in something real.

Social Media, Copywriting Brieanna Autry-Taylor 6/29/26 Social Media, Copywriting Brieanna Autry-Taylor 6/29/26

Writing for LinkedIn vs. Instagram vs. TikTok: How to Read the Room

Each platform is a different room, with a different crowd, in a different mood. The words that kill on TikTok will flop on LinkedIn, and the reverse is just as true. Reading the room and adapting your content is a necessary strategy in the age of social media.

Public Relations, Comms Strategy, Social Media Brieanna Autry-Taylor 6/29/26 Public Relations, Comms Strategy, Social Media Brieanna Autry-Taylor 6/29/26

Earned vs. Owned vs. Paid Media: Building the Right Mix

Here is what "just pick one channel" advice always misses: these three are not mutually exclusive, and the lines between them should be blurred when building the right mix. Social media is owned when you post organically, earned when someone shares it, and paid when you boost it. The smart move is to run them in a loop, with each one feeding the next.

Public Relations, Copywriting, Healthcare, Comms Strategy, Social Media Brieanna Autry-Taylor 5/28/19 Public Relations, Copywriting, Healthcare, Comms Strategy, Social Media Brieanna Autry-Taylor 5/28/19

How to Write an Email Pitch That Doesn't Get Ghosted

Fun fact: a large majority of journalists delete a pitch on sight if it doesn't fit their beat.

Brie Autry-Taylor

Location

Contact